To Fulfill Your Deep Desire does not mean "people should follow their desires regardless of the consequences"! There is a difference between doing what you want and to fulfill your Deep Desire. Deep Desire is more than just a desire based on what a person wants for a moment to gain pleasure. It is the drive to satisfy your will and to fulfill your destiny.  The Deep Desire is born in the Black Flame (Essence or higher Self). It is the desire to be aware of EVERY part of one self. It is the desire to nourish this Black Flame, to help it grow and keep it alive in this or any other dimension. 

Unfortunately not everybody has a “Black Flame” inside of them and therefore has no Deep Desire as well. The problem for the masses is not that they aren't following there desires, it is not having a Deep Desire. 
People do what they want this days, but the are still living in a depression. It is the depression of marketing and consumerism. They do what they want, but what is it what they want? Mostly they want to consume and impress. They compare themselves with others instead of working on there own self development - they think as a group and not as individuals. This is probably the main reason that there are so
many followers in this world- "be one with the universe, god, or society" instead being in touch with your Self. 
FULFILL YOUR DEEP DESIRE!

“The only entity we want you to worship is your Self through Pleasure. Experience yourself in Pleasure. Only when you reach a state of complete Self - awareness your meat becomes truly aesthetic. Aesthetic Meat is God Flesh! “ 
A-M-F statement 

“Worship Pleasure” is a Ritual and not a way of saying “do what you want”! Pleasure is vital energy. Through pleasure, we gain “Strength through Joy”, sustenance, Self-awareness, edification and knowledge of our Self. 

The ultimate form of pleasure is Ecstasy. The goal when magically working with Pleasure is to not loose yourself in it, but to experience and get in touch with a part of yourself that you can not experience otherwise in this form. When Ritual alters Perception, a fully conscious, trance-like state or Ecstasy may be entered. In this state we can create alternative realities (new dimensions). While in such a heightened state of receptivity we build a strong link between the _ objective (outer) and subjective (Inner) Universe_ [Flowers: Lords of the Left hand Path]. This combined with a strong Will helps to experience and transform our Selfs. 

Xtasy through Pleasure is one of the keys to fulfill your Deep Desire! 

-Louis Fleischauer & Hex Embrace